Branding and marketing
Branding and marketing
Your business has grown. We make your image, messages and campaigns show what you offer today, so the right people understand why they should choose you. Then we connect your promotion to the website and to the enquiries that reach your team.
FROM THE WEBMATE PORTFOLIOiFactory3D
COMPANIES WE HAVE BUILT FOR
SOUND FAMILIAR?
One consistent image. A message the customer understands.
Customers should recognize the same company in the ad, on the website and in your sales presentation. We clarify what sets you apart, build the visual identity and keep the same message all the way to the first contact. Then we track which campaigns bring the right enquiries.
The leads are few or do not match the offer
The website, presentations and ads look like they belong to different companies
WHAT THE SERVICE INCLUDES
What branding and marketing work includes
We choose the deliverables around what your company needs. The modules, integrations and responsibilities included are set out in the proposal.
WHAT WE BUILD · 01
Visual identity and message
We clarify who you are speaking to and why they would choose your company. We create or refine the logo, colors, typography and materials, so your team presents the offer consistently.
What you receive
- Positioning and a core message for the chosen audience
- A new or refined logo, colors, typography and usage rules
- Identity files and the agreed material templates
What it gives you
Customers recognize the same company at every point of contact.
UI/UX ELEMENTS · SERVICE ILLUSTRATION
WHAT WE BUILD · 02
Google Ads
We get in front of people who are already searching for the products or services you offer.
What you receive
- The agreed campaigns, messages and keywords
- Action tracking and search term reviews
What it gives you
Your offer appears in searches that matter for buying.
UI/UX ELEMENTS · SERVICE ILLUSTRATION
WHAT WE BUILD · 03
Meta Ads
We build interest and demand through Facebook and Instagram campaigns, with messages suited to each stage.
What you receive
- Facebook and Instagram campaigns
- Message and creative variants for testing
What it gives you
The message reaches the right audience for the offer.
UI/UX ELEMENTS · SERVICE ILLUSTRATION
WHAT WE BUILD · 04
Search optimization
We make the website easier to find in Google for the questions and services that can bring in clients.
What you receive
- Technical and content priorities for search
- Pages and measurement for the agreed topics
What it gives you
Your pages answer the searches that matter to the company.
UI/UX ELEMENTS · SERVICE ILLUSTRATION
WHAT WE BUILD · 05
Email marketing
We turn your contact list into a channel for retention, education and repeat sales.
What you receive
- The agreed segments and email flows
- Consent and results checks
What it gives you
Your existing contacts receive relevant messages.
UI/UX ELEMENTS · SERVICE ILLUSTRATION
WHAT WE BUILD · 06
Direct outreach
We use email and LinkedIn to start relevant conversations with carefully selected potential clients.
What you receive
- Criteria for contacts and messages
- Rules for outreach and reply follow-up
What it gives you
Your team starts conversations with companies that fit the offer.
UI/UX ELEMENTS · SERVICE ILLUSTRATION
WHAT WE BUILD · 07
Measurement through to sale
We connect the source, the lead and the commercial result to invest more in what works.
What you receive
- A link between source, enquiry and available result
- A report with findings and the next tests
What it gives you
The budget can be discussed in terms of enquiries and results.
UI/UX ELEMENTS · SERVICE ILLUSTRATION
IN PRACTICE
Branding and marketing: an example from our portfolio
iFactory3DFrom an idea to over €200,000 in funding in 30 days.
For iFactory3D, Webmate contributed to the digital strategy, website, ecommerce, SEO, campaigns and measurement. Artur Steffen, CEO of iFactory3D, says Webmate played an essential role in exceeding the campaign goal.
See the case study€200,000Raised in 30 days through the Kickstarter campaign
30 daysThe period in which the campaign reached this result
Website + ecommerceDeliverable
iFactory3D
INTERFACE FROM THE iFactory3D PROJECT
WHAT CHANGED
Over €200,000 raised through Kickstarter in 30 days.
FROM THE iFactory3D TESTIMONIAL
“From zero to €200,000 in funding in 30 days on Kickstarter.”
Artur SteffenCEO · iFactory3D
VALUE FOR YOUR COMPANY
What you gain from branding and marketing
The budget serves a sales goal.
We define what a good enquiry looks like and how we judge the result, before we talk about the number of clicks.
The ad and the page say the same thing.
The offer in the campaign continues on the landing page. Visitors find the information they clicked for.
Enquiries can be traced to their source.
We set up the agreed measurement, so your team can see where each conversation started.
Your team uses the same visual rules.
You receive the agreed files and templates. New presentations and materials start from the same identity, without redesigning every time.
Every test starts from a question.
We compare messages, pages or audiences against agreed criteria. Budget changes have a reason you can check.
Reports include what happened after the click.
We discuss the enquiries and available sales results, along with the limits of the data and the next steps.
HOW WE WORK
How we prepare and deliver the service
01
We clarify the offer, the identity and the audience.
We choose the audience, the channels and the criteria for judging the campaign. We check who handles the enquiries.
02
We build the identity, materials and campaigns.
We apply the visual rules to the agreed materials and walk the path from ad to contact. We launch the campaigns and check the measurement.
03
We review the enquiries and adjust.
We use the available sales results to decide what to change in the message, the page or the budget.
iFactory3D
PORTFOLIO EXAMPLE · iFactory3D
BUILT FOR REAL USE
A good product needs a story people understand.
We start from the offer and the buyer’s questions. We set a clear message and a visual identity that carry through the website, presentations and campaigns. Then we connect promotion to what happens after the enquiry.
- The campaign message continues on the website.
- Every enquiry has a source and an owner.
- Sales results are part of the evaluation.
FROM OUR CLIENTS' REVIEWS
What remains after the project.
In our clients' words.
Association for Infection Prevention and Control (APCI)
“We managed to considerably improve our digital presence”
Sergiu SîngeorzanPresident · APCI
DeCasă
“A more intuitive website experience that showcases our furniture collections.”
Mihaela VaniGeneral Manager · Mobilă DeCasa
FREQUENTLY ASKED QUESTIONS
What you want to know
before we start.
The result is measured through to the enquiry and sale, with clear responsibilities on both sides.
Can you guarantee a number of sales?
We do not promise a number without data. The result depends on the offer, the market, the budget and how enquiries are handled. We agree on what we measure and judge the campaigns on the data we collect.
How much does the project cost and how long does it take?
Cost and timeline depend on what needs to be built, the integrations and the data available. Once the need is clear, the proposal sets out the deliverables, stages and responsibilities.
Do we have to change the logo we already have?
Not automatically. We check what works in your current identity and where it is inconsistent. We can keep the logo and clarify the messages, visual rules and materials, or propose a new identity when there is a concrete reason.
How do we set the budget and timeframe?
We define what can realistically be learned from the available budget and how long is needed to make a sound decision.
How do we track an enquiry through to the sale?
We connect the campaign to the website and sales process, so an enquiry can be followed through to the outcome.
Who picks up the enquiries from campaigns?
We clarify who picks up the enquiries and how quickly, so marketing does not produce opportunities that remain unanswered.
ONE SINGLE SYSTEM
Identity, website and campaigns work together.
The same message and identity carry from the ad to the website. We connect the enquiry to your sales process. If the source and the result do not end up in the same place, we set up the integration needed to judge the budget properly.
Book a callHOW THE STEPS CONNECT
Campaign
Presents the offer.
Enquiry
The client starts the conversation.
Sales result
The team follows the decision.
Websites and design
Explains the offer and sends enquiries to the sales team.
Online stores
Connects buying to stock, invoicing and delivery.
Business systems
Brings clients, orders, documents and the warehouse together.
AI and automation
Takes over the repetitive tasks between your team’s apps.
Maintenance and hosting
Keeps your website and connected systems running.
