Meliora
An online store for a range of vegan, cruelty free cosmetics, focused on product presentation and a simple buying experience.
Talk about your project
The problem, the goal, the solution and the result of the project
The problem
A premium cosmetics brand presented like an ordinary online catalog, without reflecting the positioning of the products.
The goal
An online store that showcases the products, with a simple and fast buying experience.
The solution
A store organized into clear categories (Shop, Gifts, Makeup, Bodycare), with an emphasis on photography and product storytelling.
The result
The store now reflects the premium positioning of the brand, from the homepage to checkout.
What we had to decide for the solution to work.
Three decisions made for the problem and the people behind the Meliora project.
The premium position had to be visible
We treated the store as a brand experience, not as a list of products placed into a template.
We simplified the choice
Products are grouped into clear categories, with the essential information close to the decision.
We kept buying simple on every screen
The editorial presentation and the commercial steps work together on phones and desktops.
The system behind the result.
An online store organized into clear categories
Shop, Gifts, Makeup Accessories, Bodycare: every category is easy for shoppers to browse.
Premium product presentation
Each collection has its own page, focused on photography and the story of the product.
A simple buying experience
From search to cart, the process is short and free of unnecessary friction.
The store reflects the premium position of the brand, from the homepage to checkout.
What would you like to work more simply in your business?
Tell us what is happening now. We follow the problem, keep what works and choose the first step worth taking.
Let's talk