DeCasă
We reorganized the online experience around the way people search for and choose furniture. The design showcases the products and reduces the steps between inspiration and purchase.
Talk about your project
The problem, the goal, the solution and the result of the project
The problem
The old store structure did not reflect how people search for and choose furniture, with too many steps before purchase.
The goal
A shorter buying experience in which the products are truly showcased.
The solution
A complete reorganization of the navigation and the visual presentation, built around the buyer, not the internal structure.
The result
A more intuitive experience and a digital presence that better reflects the value of the brand.
What we had to decide for the solution to work.
Three decisions made for the problem and the people behind the DeCasă project.
We started with how people look for furniture
The categories and navigation follow the buyer’s intent, not the internal organisation of the catalogue.
We let the products lead the experience
Photography, collections and important details received the space needed to support the decision.
We shortened the path to the order
Every step was reviewed to remove stops and information that did not help the decision.
The system behind the result.
An experience reorganized around the buyer
Navigation follows the way people naturally look for furniture, not the internal structure of the store.
Visual product presentation
Photos and descriptions showcase the collections, they do not just list them.
Fewer steps to purchase
From the first visit to checkout, the path is shorter and clearer.
“The Webmate agency transformed the online presence of Mobilă DeCasa. Their deep understanding of our brand led to a wonderful redesign and a more intuitive website experience that showcases our furniture collections. They are an invaluable partner.”
What would you like to work more simply in your business?
Tell us what is happening now. We follow the problem, keep what works and choose the first step worth taking.
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