Online store · Furniture
DeCasă
Fewer steps to purchase.
A shorter path from the first visit to the order, with the furniture collections shown the way the buyer looks for them.
Visit the website- Client
- Mobilă DeCasa
- Deliverable
- Online store, full redesign
- Industry
- Furniture
About the project
Mobilă DeCasa sells furniture through an online store. We reorganized the store around the way people search for and choose furniture, so the design showcases the products and there are fewer steps between the first visit and the order.
The problem
The old store followed the internal structure of the catalogue, not the way people look for a table or a sofa, and a visitor passed through too many steps before placing an order.
The goal
A shorter path from the first visit to the order, with the furniture collections shown the way the buyer looks for them.
The solution
A complete reorganization of the navigation and the product presentation around the buyer: categories that follow how people search, photography and collections with room to support the choice, and a checkout with the stops removed.
The result
A website that is easier to use and shows the furniture collections, in the words of its general manager, with fewer steps between the first visit and the order.
What we had to decide for the solution to work.
We started with how people look for furniture
The categories and navigation follow the buyer’s intent, not the internal organization of the catalog.
We let the products lead the experience
Photography, collections and important details received the space needed to support the decision.
We shortened the path to the order
Every step was reviewed to remove stops and information that did not help the decision.
The system behind the result.
An experience reorganized around the buyer
Navigation follows the way people naturally look for furniture, not the internal structure of the store.
Visual product presentation
Photos and descriptions showcase the collections, they do not just list them.
Fewer steps to purchase
From the first visit to checkout, the path is shorter and clearer.
From collections to checkout.
“The Webmate agency transformed the online presence of Mobilă DeCasa. Their deep understanding of our brand led to a wonderful redesign and a more intuitive website experience that showcases our furniture collections. They are an invaluable partner.”
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