The choice of a primary color (orange) and a secondary color (green) for the iFactory3D brand was a strategic decision to evoke a sense of creativity, energy, and growth. The primary color, orange, symbolizes enthusiasm and innovation, while the secondary color, green, represents harmony and vitality. These colors were carefully selected to resonate with the brand’s values and resonate with the target audience, creating a visually appealing and cohesive brand identity across all digital platforms.

We selected Roboto as the primary typography for the iFactory3D project due to its versatility, readability, and modern aesthetic. The process involved a meticulous evaluation of various typefaces to ensure that Roboto aligned with the brand’s identity and provided a seamless reading experience across different devices. Its clean and legible design complemented the website’s overall look and feel, enhancing user engagement and reinforcing iFactory3D’s visual identity.

1. Discovery Phase

   • Sitemap: A comprehensive layout of the website’s structure designed to ensure an intuitive and seamless navigation experience for users.
   • User Journey Map & User Flow: Visualization of the user’s path through the website, from initial entry to final action, highlighting key interactions and decision points.
   • Moodboard & Brand Style Guide: A collection of visual elements and guidelines that define the brand’s aesthetic, ensuring a consistent look and feel across all platforms.
   • Technical & Functional Requirements Specification: Detailed documentation of the site’s technical needs and functionalities required to meet project goals.
   • Timeline & Budget Estimate: An outline of the projected timeline and budget needed to complete the project, ensuring transparency and alignment on expectations.

2. UI/UX Design

   • UX Strategy: A strategic plan focusing on the user experience aspects of the website to enhance satisfaction and usability.
   • Wireframes: Low-fidelity sketches that outline the basic structure of web pages, serving as a blueprint for the design process.
   • UI Strategy: A detailed approach to the user interface design, focusing on creating a visually appealing and intuitive interaction for users.
   • High-fidelity Mockups: Detailed and polished designs of each webpage, providing a realistic view of how the final product will look.

3. Web Development

   • Security Implementation & Performance Optimization: Ensuring the website is secure against threats and optimized for speed and performance.
   • Testing & Quality Assurance: Rigorous testing to identify and fix issues, ensuring the website meets quality standards.
   • Launch, Documentation & Training Materials: Preparation for going live, including creating documentation and training materials for easy management and maintenance of the website.
   • Post-Launch Support Plan: Ongoing support after launch to address any issues and implement updates as needed.

4. SEO & PPC Campaigns

• • PPC Forecast & Campaign Structure: Planning and structuring pay-per-click campaigns to maximize visibility and return on investment.
  • Competitor Research & Analysis: In-depth analysis of competitors to inform strategic decisions in SEO and PPC efforts.
  • Competitor Insights & Content Keywords/Ideas: Insights into competitor strategies and identification of keywords and content ideas to improve search engine ranking and engagement.
  • Copy & Messaging: Crafting compelling copy and messaging tailored to target audiences for effective communication and conversion.

The Problem

The initial challenge we faced with iFactory3D was the lack of a cohesive digital strategy and a user-friendly website structure. The absence of a clear brand identity and technical requirements posed significant hurdles in creating an engaging online presence.

The Challenge

In 2018, iFactory3D set out to reshape additive manufacturing with an innovative sustainability machine. Faced with the challenge of making this technology accessible, we joined forces with iFactory3D on a transformative journey. Our mission was to bridge the gap between groundbreaking innovation and widespread accessibility. Working closely with iFactory3D’s team, our vision materialized. We collaborated on defining strategic market positioning, formulating brand strategy, creating a distinctive brand identity, executing a comprehensive website redesign, and developing detailed brand guidelines.

The Impact

Webmate Creative’s strategic interventions propelled the iFactory3D Kickstarter campaign to extraordinary success, surpassing the initial goal. With a goal of €92,900, the campaign garnered an impressive €172,588 in pledges. This exceptional outcome not only exceeded expectations but also underscored the resonance of our collaborative efforts in making iFactory3D’s innovative belt printing technology accessible to a global audience