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Project Description

Embarking on the iFactory3D project, our web design and development agency began with a thorough discovery phase, laying the foundational sitemap and user flow to ensure a seamless user experience. We crafted a moodboard and brand style guide to visually encapsulate the brand’s essence, which informed our user-centric UI/UX design phase, including strategic wireframes and high-fidelity mockups for a compelling interface.

As we moved into web development, our team prioritized robust security measures and performance optimization while maintaining a rigorous testing regime. This meticulous approach ensured a smooth website launch, complemented by detailed documentation and training resources. We also established a post-launch support framework to ensure ongoing excellence.

Simultaneously, our SEO and PPC campaigns were tailored through in-depth competitor analysis and strategic content creation to boost iFactory3D’s online visibility. The project narrative is one of strategic collaboration, from conception to launch, culminating in an engaging, secure, and optimized digital presence for iFactory3D.

Project Focus

  • Web Design
  • Web Development
  • UI/UX Design
  • SEO
  • Google Ads
  • Research & Discovery
  • e-Commerce
  • E-mail Marketing
  • Advanced Analytics
  • Custom Integrations

Brand Color

The choice of a primary color (orange) and a secondary color (green) for the iFactory3D brand was a strategic decision to evoke a sense of creativity, energy, and growth. The primary color, orange, symbolizes enthusiasm and innovation, while the secondary color, green, represents harmony and vitality. These colors were carefully selected to resonate with the brand’s values and resonate with the target audience, creating a visually appealing and cohesive brand identity across all digital platforms.


We selected Roboto as the primary typography for the iFactory3D project due to its versatility, readability, and modern aesthetic. The process involved a meticulous evaluation of various typefaces to ensure that Roboto aligned with the brand’s identity and provided a seamless reading experience across different devices. Its clean and legible design complemented the website’s overall look and feel, enhancing user engagement and reinforcing iFactory3D’s visual identity.

Timeline & Project Guide

  1. Discovery Phase

    • Sitemap: A comprehensive layout of the website’s structure designed to ensure an intuitive and seamless navigation experience for users.
    • User Journey Map & User Flow: Visualization of the user’s path through the website, from initial entry to final action, highlighting key interactions and decision points.
    • Moodboard & Brand Style Guide: A collection of visual elements and guidelines that define the brand’s aesthetic, ensuring a consistent look and feel across all platforms.
    • Technical & Functional Requirements Specification: Detailed documentation of the site’s technical needs and functionalities required to meet project goals.
    • Timeline & Budget Estimate: An outline of the projected timeline and budget needed to complete the project, ensuring transparency and alignment on expectations.
  2. UI/UX Design

    • UX Strategy: A strategic plan focusing on the user experience aspects of the website to enhance satisfaction and usability.
    • Wireframes: Low-fidelity sketches that outline the basic structure of web pages, serving as a blueprint for the design process.
    • UI Strategy: A detailed approach to the user interface design, focusing on creating a visually appealing and intuitive interaction for users.
    • High-fidelity Mockups: Detailed and polished designs of each webpage, providing a realistic view of how the final product will look.
  3. Web Development

    • Security Implementation & Performance Optimization: Ensuring the website is secure against threats and optimized for speed and performance.
    • Testing & Quality Assurance: Rigorous testing to identify and fix issues, ensuring the website meets quality standards.
    • Launch, Documentation & Training Materials: Preparation for going live, including creating documentation and training materials for easy management and maintenance of the website.
    • Post-Launch Support Plan: Ongoing support after launch to address any issues and implement updates as needed.
  4. SEO & PPC Campaigns

    • PPC Forecast & Campaign Structure: Planning and structuring pay-per-click campaigns to maximize visibility and return on investment.
    • Competitor Research & Analysis: In-depth analysis of competitors to inform strategic decisions in SEO and PPC efforts.
    • Competitor Insights & Content Keywords/Ideas: Insights into competitor strategies and identification of keywords and content ideas to improve search engine ranking and engagement.
    • Copy & Messaging: Crafting compelling copy and messaging tailored to target audiences for effective communication and conversion.
O diagramă cu bare care arată numărul de zile dintr-o săptămână.

The Challenge & The Impact

The Problem

The initial challenge we faced with iFactory3D was the lack of a cohesive digital strategy and a user-friendly website structure. The absence of a clear brand identity and technical requirements posed significant hurdles in creating an engaging online presence.

The Challenge

In 2018, iFactory3D set out to reshape additive manufacturing with an innovative sustainability machine. Faced with the challenge of making this technology accessible, we joined forces with iFactory3D on a transformative journey. Our mission was to bridge the gap between groundbreaking innovation and widespread accessibility. Working closely with iFactory3D’s team, our vision materialized. We collaborated on defining strategic market positioning, formulating brand strategy, creating a distinctive brand identity, executing a comprehensive website redesign, and developing detailed brand guidelines.

The Impact

Webmate Creative’s strategic interventions propelled the iFactory3D Kickstarter campaign to extraordinary success, surpassing the initial goal. With a goal of €92,900, the campaign garnered an impressive €172,588 in pledges. This exceptional outcome not only exceeded expectations but also underscored the resonance of our collaborative efforts in making iFactory3D’s innovative belt printing technology accessible to a global audience

Un colaj de imagini cu un bărbat în hanorac și un computer.

Web Design

Crafting a Digital Masterpiece

In the realm of web design and development for iFactory3D, our journey was a harmonious blend of creativity and technical precision, aimed at crafting a digital masterpiece that would elevate the brand’s online presence.

Designing with Purpose

The design phase was a meticulous dance of aesthetics and functionality, where every element – from typography choices like Roboto to the selection of primary (orange) and secondary (green) brand colors – was carefully curated to reflect iFactory3D’s essence. The user interface and experience were at the forefront of our minds as we delved into wireframing and high-fidelity mockups, ensuring a visually captivating and intuitive digital journey for every visitor.

Development Excellence

As we transitioned into the development phase, the focus shifted to turning these designs into a robust reality. Security implementation and performance optimization were non-negotiables, guaranteeing a safe and seamless user experience. Our testing and quality assurance processes were thorough, leaving no stone unturned in ensuring a flawless end product that met the highest industry standards.

Launching and Sustaining Success

The launch was a culmination of months of dedication and hard work, marked by detailed documentation and training materials that empowered iFactory3D to take the reins of their new digital domain with confidence. Our post-launch support plan ensured that the website continued to thrive long after its debut, setting the stage for sustained success.

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Pagina de pornire a unui site web cu o mulțime de imagini diferite.
O persoană care ridică un smartphone cu cuvintele simplitate pentru infinit.
Un grup de telefoane mobile cu imagini și text.