Discovery
We start the project by getting to know your company and what you need in detail. This important step makes sure we're all on the same page and helps us plan the project right.
1. Workshop
Organize a meeting with everyone involved to learn about the project, understand the industry better, decide on project goals, and figure out who the target users are.
2. Research
For every project, we always do our homework first. We look at what's happening in the market right now, check out the competition, and learn about the final customers.
3. Strategy
Once we really get what a company and its customers need, we figure out the issues and what we want to achieve. Then, we make a strategy to come up with ideas.
Conceptualization
In this phase, we engage in innovative thinking to tackle challenges and introduce new functionalities, aligning our efforts with user requirements and the feasibility of implementation.
1. Userflows
This step uses Figma to create wireframes mapping the user's journey on the website, outlining the paths users take to complete tasks from entry to final interaction.
2. Sitemap
It involves creating a sitemap to outline the structure and hierarchy of pages on the website. It helps in organizing content logically, ensuring easy navigation for users to find information effectively.
3. Brand Guidelines
Creating brand guidelines involves establishing a set of rules and standards for the consistent representation of the brand across various touchpoints. It includes defining the logo usage, color palette, typography, imagery styles.
Design
The Design phase involves translating concepts into visual representations through moodboards, wireframes, and high-fidelity mockups. It focuses on refining user experience, visual aesthetics, and interaction design to create a cohesive and functional digital product.
1. Moodboard
Creating a moodboard involves compiling visual inspiration, colors, textures, and imagery to establish the overall look and feel of the project. It serves as a visual reference to capture the essence and style direction of the design.
2. Wireframes
Wireframes are basic layouts that outline the structure of a webpage or application without design elements, focusing on functionality and user experience. They act as a blueprint for the final design, helping to define content hierarchy, layout, and interactions.
3. High-fidelity Mockups
High-fidelity mockups are detailed, pixel-perfect representations of the final design, including colors, imagery, typography, and interactive elements. They offer a more comprehensive view of the visual aesthetics and functionality of the project.
Development
The Development stage involves bringing design concepts to life through coding and implementation, utilizing tools like Bricks Builder within WordPress, following the BEM methodology, and employing the ACSS (AutomaticCSS) framework. These tools enhance scalability, maintainability, and adherence to best practices in web development.
1. Customized Design
Create a unique online presence effortlessly by utilizing advanced tools, such as Bricks within WordPress, ensuring your website reflects your brand's identity and engages visitors effectively.
2. Consistent Styling
Maintain a cohesive look and feel throughout your website with simplified styling practices following the BEM methodology. This approach makes it easier to manage and update your site's design for a seamless user experience.
3. Efficient Maintenance
Implementing a CSS framework, such as ACSS (AutomaticCSS) Core or BricksProps, enhances design consistency and scalability, simplifying the maintenance process and ensuring a sustainable design structure for long-term success.
Testing and Copywriting
The Testing and Copywriting phase focuses on ensuring your website functions flawlessly and communicates effectively with your audience. By conducting thorough testing and crafting engaging copy, this phase aims to optimize performance, enhance user experience, and drive meaningful engagement with your brand.
1. Website Evaluation
Ensure your website functions flawlessly by conducting comprehensive testing, identifying and resolving any issues to provide visitors with a seamless browsing experience.
2. Content Creation
Craft compelling copy that resonates with your audience, drives engagement, and enhances your brand's message to effectively communicate your products or services.
3. Performance & UX
Implement strategies to enhance website performance and user experience through rigorous testing and refined copywriting, ensuring your site effectively engages and converts visitors.
Launch & Website Management
The Launch & Website Management phase involves deploying your website effectively and ensuring its ongoing success through efficient management strategies.
1. Website Deployment
Launch your website seamlessly, ensuring all components are functioning correctly, and the site is accessible to visitors. Monitor performance closely during this critical phase to address any issues promptly.
2. Updates and Maintenance
Regularly update and maintain website content to keep information current and relevant. This includes adding new pages, updating existing content, and ensuring all elements are functioning correctly.
3. Monitoring and Optimization
Continuously monitor website performance, analyzing metrics such as loading speed, user engagement, and conversion rates. Implement optimization strategies based on data insights to enhance user experience and drive better results.
Marketing
In the Marketing phase, key strategies such as Search Engine Optimization (SEO), Google Ads, and Email Marketing are employed to enhance online visibility, drive targeted traffic, and engage with audiences effectively.
1. Search Engine Optimization (SEO)
Optimize website content and structure to improve search engine rankings and increase organic traffic. Implementing SEO best practices helps enhance visibility and attract relevant visitors to your site.
2. Google Ads Campaigns
Launch targeted advertising campaigns on Google Ads to reach potential customers actively searching for your products or services. Utilize pay-per-click (PPC) ads to drive quality traffic and achieve specific marketing objectives.
3. Email Marketing Campaigns
Engage with your audience through personalized email campaigns, delivering relevant content, promotions, and updates directly to their inbox. Use email marketing to nurture leads, drive conversions, and build customer relationships effectively.